Edustripe — School Management
The solution was to redesign the whole website from scratch to give it a new and more pleasing experience to users.
01. Understanding existing user
The first task was to understand the brand’s attribute from its customer base because I don’t want to design for the wrong audience. After Identifying the brand’s audience, I got to know their interaction story with the current website and competitor’s websites then I designed my action plan.
02. UX audit
I filled my coffee cup and sat to write down what was wrong with the current website and what could have been better, so I will not end up recreating the same shoddy design. The color composition made the website look outdated, the choice of font format made the website feel plain and the pages were not responsive to clicks or hovers.
Once I organized all the research and defined my solution, I began to explore potential design for the website. The Landing page and about page was the first page I redesigned as these are the first pages you see when you visit the a site.